The brief
The brand wanted footage that was honest about the conditions, the size of the swell and the commitment of each ride, rather than another polished postcard of perfect surf.
How we shot it
Top-down shots captured the shape of the sets and the surfer’s line. Slow tracking moves followed rides from a distance agreed with the athletes in advance, holding a tight, steady frame without crowding anyone in the water.
Wind and salt spray narrow the flying window on the coast, so the shoot was planned around the forecast with backup days held.
Details
- Client Surf apparel brand (illustrative)
Deliverables
- Brand film
- Social edits
- Lookbook stills
Frames
